Loosely based on Stephen Covey's bestseller 'The 7 Habits of Highly Effective People' and other self-help literature, 'Ultra Normal Plus' explores the  relationship between narcissism and self-help, and the possibility of meditation in the post-internet age. 

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The work is inspired by the title of a 1987 book by George Lakoff, a cognitive linguist, called 'Women, Fire and Dangerous Things'. The entire title is a rough translation of a natural-kind term in Dyirbal, an Australian Aboriginal Language.